Wednesday, 15 October 2014

OUGD603: Spick & Span - Initial Logo and Name ideas

After some initial thoughts on the brief and thinking about brand identity, I needed to come up with a name which was fitting for the image of the company. After getting a name I would be able to start on a logo.

I've come up with a couple of names which I've been using to sketch out a logo:




At the moment I have chosen to go along with the name 'Spick & Span', as the saying relates to the line of work and it comes across as being quite friendly.

I want the design to reflect the image of the company, so I believe by using clean lines and simple drawings etc. this will highlight the companies qualities.

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