OUGD603: Repackage Kendal Mint Cake - Initial thoughts mind map

I'm wanting to repackage Kendal Mint Cake as I believe the packaging which is sold now is very outdate. Although I think Quiggins has kept the old packaging for traditional reasons, I believe changing the design, or even adding a new design to the range will help sales. I think as of now the packet is aimed at the wrong sort of people, and I'm wanting to aim it more at climbers and mountaineers.