OUGD603: Delectable: Developing Ideas Part 2

After leaving the project for a few weeks and coming back to it I really didnt like it, so I tried changing it.

I liked the idea of using a tractor in the logo, it's something that people would be able to relate with as it is located in the farmers market, and maybe using an old tractor will create this sense of tradition.

I took a photo of a tractor and began to illustrate it, remembering to keep with the rustic style.

Finally I decided on the design below:

I then started to apply the logo to different textures, and different images to see if I could get more of a rustic feel towards the logo.

I've chosen four colours that I think suit the logo and I've been applying these to different mock ups to see how it would work in real life situations.